Harness the natural power of baking soda for a clean you can feel.
Learn the Science of the Smile
Happy smiles. Polite smiles. Embarrassed smiles. Your smile communicates what you’re feeling and helps you connect with the world. Find out why your smile says so much about you, and why you should protect it!
Change is Good
Replace your brush every 3 months so bristles are still effective at fighting plaque and decay.
Fight Plaque 2X a Day
Plaque forms quickly, so brush twice a day to help protect your enamel — and your smile.
Protect Your Enamel
To keep enamel strong, use toothpaste with liquid calcium and wear a night guard if you grind your teeth.
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