Sensitive Complete Protection Toothpaste

When choosing a toothpaste, it is important to select one that:

• Delivers fluoride to fight cavities

• Provides gentle cleaning that doesn’t damage your enamel

• Is one that you will use regularly

All ARM &HAMMER™ toothpastes fight cavities and provide a gentle cleaning.Plus, unlike regular toothpastes, ARM & HAMMER™ toothpastes use the natural power of baking soda to neutralize acids that can weaken and erode enamel, for stronger, healthier teeth and gums for years to come.

Since all ARM & HAMMER™ toothpastes contain baking soda as a main ingredient to provide oral health benefits beyond what is found in regular toothpastes the taste is a bit different. You’ll actually feel(and taste) the baking soda as it works to neutralize harmful acids that can weaken and erode enamel and penetrate between teeth and along the gum line for a deep clean for stronger, healthier teeth and gums for years to come.