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Sensitive Complete Protection Toothpaste

    Arm & Hammer™

    Sensitive Complete Protection Toothpaste

    • Naturally powered by ARM & HAMMER™ Baking Soda for healthier teeth and gums*:
      • neutralizes harmful acids before they damage teeth
      • penetrates between teeth and along gum line for a deep clean
      • Low abrasion formula is 40% more gentle than a leading sensitive toothpaste
      • safely whitens with the gentle power of baking soda
    • Maximum relief for painful tooth and nerve sensitivity
    • Helps maintain healthy gums*
    • Formulated with 5% potassium nitrate to help reduce painful sensitivity to cold, heat, acids, sweets on contact
    • Helps prevent tartar build up*
    • Fresh Mint Flavour
    A decrease in sensitivity should occur within the first two weeks of regular brushing and improve with continued use.

    Recommended for adults and children over 12 years of age.

    *when used as part of a complete brushing routine.
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    Product Ingredients

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    What is important when choosing a toothpaste?

    When choosing a toothpaste, it is important to select one that:

    • Delivers fluoride to fight cavities

    • Provides gentle cleaning that doesn’t damage your enamel

    • Is one that you will use regularly

    All ARM &HAMMER™ toothpastes fight cavities and provide a gentle cleaning.Plus, unlike regular toothpastes, ARM & HAMMER™ toothpastes use the natural power of baking soda to neutralize acids that can weaken and erode enamel, for stronger, healthier teeth and gums for years to come.

    Why do ARM & HAMMER™ toothpastes taste different than most other toothpastes?

    Since all ARM & HAMMER™ toothpastes contain baking soda as a main ingredient to provide oral health benefits beyond what is found in regular toothpastes the taste is a bit different. You’ll actually feel(and taste) the baking soda as it works to neutralize harmful acids that can weaken and erode enamel and penetrate between teeth and along the gum line for a deep clean for stronger, healthier teeth and gums for years to come.

    Sensitive Complete Protection Toothpaste

    Sensitive Complete Protection Toothpaste

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      Whitens teeth

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