Select A Category

Cat Litter banner Cat Litter banner

ARM & HAMMER™ Feline Generous

We created Feline Generous to help rescue cats find loving homes, especially cats that are overlooked due to age, appearance, or misunderstood personality. Our partnership, awareness campaigns, and resources help celebrate and encourage adoption of these fantastic felines.



Feline Generous is a proud partner of the American Society for the Prevention of Cruelty to Animals. The ASPCA estimates nearly 3.2 million cats enter U.S. animal shelters each year with 1.6 million cats adopted. Partnering with this worthy organization helps give overlooked shelter cats a second chance at a better life through adoption.


Join Kitty Krew

ARM & HAMMER™ Kitty Krew is the most pawsome catmmunity out there. It’s free and loaded with perks like exclusive offers, product updates, and fun missions. Plus, join your fellow pet parents to discuss all things furry and feline in online catversations.

Close PopUp