Pet Adoption & Animal Charities | Arm & Hammer™ to the Rescue

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ARM & HAMMER™ Feline Generous

We created Feline Generous as an online platform and resource to help rescue cats find loving homes, especially cats that are overlooked due to age, appearance, or misunderstood personality. Our partnerships, awareness campaigns, and resources help celebrate and encourage adoption of these fantastic felines.

A Purrfect Partnership with the

ASPCA logo

Feline Generous is a proud partner of the American Society for the Prevention of Cruelty to Animals. The ASPCA estimates nearly 3.2 million cats enter U.S. animal shelters each year with 1.6 million cats adopted. Partnering with this worthy organization helps give overlooked shelter cats a second chance at a better life through adoption.

photo of older cat

Join the June Senior Tails Celebration!

For Adopt a Shelter Cat Month in June, the ASPCA and ARM & HAMMER™ Feline Generous teamed up for a Senior Tails Contest— throughout June, the ASPCA and ARM & HAMMER want to hear from shelters and cat parents about their “senior tails” and how these older and often more laid-back felines have brought joy and comfort to their lives or taught them something new.

At the end of the month the ASPCA and ARM & HAMMER will select THREE shelters who will be awarded $2,500 each and ONE pet parent who will receive a whole year supply of ARM & HAMMER cat litter!

CONTEST DETAILS
Cat Litter banner

ARM & HAMMER™ Feline Generous

We created Feline Generous as an online platform and resource to help rescue cats find loving homes, especially cats that are overlooked due to age, appearance, or misunderstood personality. Our partnerships, awareness campaigns, and resources help celebrate and encourage adoption of these fantastic felines.

A Purrfect Partnership with the

ASPCA logo

Feline Generous is a proud partner of the American Society for the Prevention of Cruelty to Animals. The ASPCA estimates nearly 3.2 million cats enter U.S. animal shelters each year with 1.6 million cats adopted. Partnering with this worthy organization helps give overlooked shelter cats a second chance at a better life through adoption.

photo of older cat

Join the June Senior Tails Celebration!

For Adopt a Shelter Cat Month in June, the ASPCA and ARM & HAMMER™ Feline Generous teamed up for a Senior Tails Contest— throughout June, the ASPCA and ARM & HAMMER want to hear from shelters and cat parents about their “senior tails” and how these older and often more laid-back felines have brought joy and comfort to their lives or taught them something new.

At the end of the month the ASPCA and ARM & HAMMER will select THREE shelters who will be awarded $2,500 each and ONE pet parent who will receive a whole year supply of ARM & HAMMER cat litter!

CONTEST DETAILS

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Get exclusive offers and discuss all things cat when you join the ARM & HAMMER Kitty Krew!

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