Pet Adoption & Animal Charities | Arm & Hammer™ to the Rescue

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ARM & HAMMER™ Feline Generous

We created Feline Generous as an online platform and resource to help rescue cats find loving homes, especially cats that are overlooked due to age, appearance, or misunderstood personality. Our partnerships, awareness campaigns, and resources help celebrate and encourage adoption of these fantastic felines.

A Purrfect Partnership with the

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Feline Generous is a proud partner of the American Society for the Prevention of Cruelty to Animals. The ASPCA estimates nearly 3.2 million cats enter U.S. animal shelters each year with 1.6 million cats adopted. Partnering with this worthy organization helps give overlooked shelter cats a second chance at a better life through adoption.

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Congratulations to the Senior Tails Giveaway Winners!

 ARM & HAMMER™ Feline Generous and the ASPCA®, have chosen the three winning cat shelters and one pet parent from its “Senior Tails” campaign, including Newman Nation: Senior Pets United in Libertyville, IL, Conway Area Humane Society in Conway, NH, Humane Society for Southwest Washington in Vancouver, WA, and Meredith B. of Grand Rapids, MI. Each of these shelters received a $2,500 donation from ARM & HAMMER Feline Generous, and Meredith B. will receive a whole year supply of ARM & HAMMER cat litter.

The Senior Tails giveaway was held during June in honor of Adopt a Shelter Cat Month, and was designed to celebrate senior shelter cats, who are often overlooked for adoption, and all the reasons why they are purrfect catpanions and 100% lovable! Over 2,500 heartfelt “Senior Tails” poured in describing how these older and usually more laid-back felines have brought joy and comfort to people’s lives.

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