Powder and liquid detergents have been commercially available since the mid-20th century. Both are suitable for use in all water temperatures and contain similar active ingredients, meaning either one will get your clothes clean. The decision between the two often comes down to price and preference.
Laundry powder was the dominant choice for consumers before giving way to liquid in the mid-1990s, and by 2004 liquid detergent sales accounted for 75% of the market. So what caused this shift in consumer preference? Let’s take a look at some of the pros and cons of both.