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turn brush time into YAY time

Send toothbrushing struggles down the drain—there’s a fruitylicious reason kids will want to brush with ARM & HAMMER™ kids healthy teeth toothpaste.

This anticavity fluoride paste for ages 2 years+ is filled with everything your little one needs… and nothing that they don’t! Its yummy fruity bubble flavor is made with 99% naturally sourced ingredients and tastes great, so parents and caregivers can feel good about it. Formulated with 100% pure ARM & HAMMER Baking Soda, this toothpaste is a no brainer!

smile, because it...
  • Helps prevent cavities
  • Strengthens enamel
  • Helps remove plaque
  • Defends against sugars & acids in foods & juices
  • Tastes great!
free of...
  • SLS
  • Dyes
  • Artificial sweeteners
  • Preservatives
  • Sugars

watch why, then try...

With a yummy fruity bubble flavor and naturally sourced ingredients, ARM & HAMMER kids toothpaste is something to smile about!


squeeze the day with a new brushing routine

Brush-your-teeth battles? Not when you pair this yummy fruity bubble paste with these 3 make-brushing-fun tips...

heart-icon1. toothbrushing tunes

There’s a mouthful of fun songs online to help turn toothbrushing into a singalong session, like “Brush Brush Brush Your Teeth.”

heart-icon2. floss poetic

Find a fun poem you can recite at brushing time, or write your own together!

heart-icon3. toothbrush gone wild

Pretend your kid’s toothbrush is acting silly and won’t let you pick it up unless they add the paste and do it themselves… this uses imagination and puts them in total toothbrushing control.


clean teeth, clean planet


You’re helping us protect our planet each time you buy ARM & HAMMER kids toothpaste with our new recyclable packaging! Find out how to recycle your empty tubes...

our commitments


pure & simple for 170+ years


ARM & HAMMER kids healthy teeth toothpaste helps protect against cavities, and keeps teeth and gums strong and healthy. It’s backed by the ARM & HAMMER Baking Soda standard of purity that’s been a household staple in millions of cabinets and pantries since 1846.

Year after year, ARM & HAMMER Baking Soda has earned its place as America’s #1 trusted Baking Soda brand by building on The ARM & HAMMER Promise to...

create products you know and trust give back to our communities take care of the planet

clean & healthy mouths for the entire family

Want even more to grin about?!

Our ARM & HAMMER adult toothpastes...

  • Remove up to 3x more plaque*
  • Are naturally powered by 100% pure ARM & HAMMER Baking Soda
  • Gently whiten teeth & strengthen enamel
  • Deep clean teeth & gums
  • Protect against cavities

*in hard-to-reach areas compared to a leading toothpaste

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