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SUFFERING FROM
MORNING SICKNESS?
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Protect your teeth with
Arm & Hammer™
Bright & Strong Toothpaste
DID YOU KNOW
the increased acidic activity in your mouth from morning sickness may be damaging your teeth?

ARM & HAMMER™ BRIGHT & STRONG has a one-of-a-kind formula that will help repair, strengthen, and protect your teeth from acid that can erode your enamel.
HEALTH TIP: For best results, after an episode of morning sickness, first: rinse with a combination of 1 tsp baking soda + 1 cup water, then: brush with ARM & HAMMER™ BRIGHT & STRONG

ARM & HAMMER™ BRIGHT & STRONG
is the ONLY toothpaste with TRIPLE ENAMEL PROTECTION:
STRENGTHENS enamel with fluoride
NEUTRALIZES enamel-eroding acids with baking soda
REPAIRS the enamel surface with Liquid Calcium™ Technology

Made of 35% Natural Baking Soda,
ARM & HAMMER™ BRIGHT & STRONG
is the ultimate choice for expecting mom & baby.

WHITEN. BRIGHTEN. STRENGTHEN. REPEAT.
  • The only toothpaste with Triple Enamel Protection:
    • STRENGTHENS enamel with fluoride
    • NEUTRALIZES enamel-eroding acids with baking soda
    • REPAIRS the enamel surface with Liquid CalciumTM Technology
  • Naturally powered by ARM & HAMMER™ Baking Soda for healthier teeth and gums*:
    • penetrates between teeth and along gum line for a deep clean
    • low abrasion formula that won’t damage enamel
    • safely whitens with the gentle power of baking soda
  • Liquid calcium™ technology helps repair the enamel surface by filling in tiny cracks and restoring tooth-strengthening minerals
  • Clinically proven to whiten teeth in just 5 days with our enamel safe whitening formula
  • Restores gloss and luster for a brighter smile
  • Fluoride cavity protection and enamel strengthening
  • Crisp Mint Flavor
*when used as part of a complete brushing routine
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