3X more whitening agent than a leading whitening strip, when used as directed.
Clinically proven to whiten teeth in just one week, when used as directed.
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Provides cleaning, whitening, and freshening all-in-one with a unique-patented formula of ultra-refined dental-quality baking soda.
Fights cavities and tartar.
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Fluoride formula remineralizes, strengthens and protects. Reduces painful tooth sensitivity to cold, heat, acids, sweets or contact within the first 2 weeks of regular brushing. Low abrasion formula is gentle on enamel.
Safely polishes with micro-polishers for whiter and brighter teeth.
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The secret to unsurpassed enamel strengthening.*
*Data on File.
Fluoride formula with Liquid Calcium® protects and rebuilds enamel while Baking Soda removes more plaque.
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Specially formulated to boost the whitening and enamel strengthening efficacy when used with a fluoride toothpaste*
Whitens Teeth and Strengthens Enamel with Everyday Use*
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Two-way breath odor protection – first, baking soda neutralizes breath odor-causing compounds then mint flavor leaves mouth feeling cool and refreshed.
Whitens and brightens teeth for a clean fresh taste.
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Combines a special water activated peroxide with effective levels of baking soda. Effervescent oxygen bubbles are released to get to spaces between teeth and at the gum line. Peroxide formula kills germs for fresh breath. Low abrasion formula is gentle on enamel.
Formula combines peroxide with effective levels of baking soda.
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Maximum strength formula has more than four times the baking soda than our competitors. Dental-grade baking soda particles dissolve into hard-to-reach places to clean deep in the microscopic crevices on the tooth surface.
The Original Baking Soda Toothpaste.
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Removes up to 5X more plaque in hard-to-reach places than ordinary toothpaste.*
*Data on file
Removes up to 5X more plaque in hard-to-reach places than ordinary toothpaste.*
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Combines the natural whitening power of Baking Soda and a special water-activated peroxide to whiten and brighten teeth with a bold mint taste.
Clinically proven to remove more plaque.
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The components of this special Baking Soda & Peroxide formula react with one another realising powerful oxygen bubbles that clean between teeth and along the gum line, killing germs and leaving your mouth refreshingly clean.
Special baking soda & peroxide formula kills bacteria and neutralizes odor for fresh breath.
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The components of this baking soda & peroxide formula react to release powerful oxygen bubbles to break down stains, leaving teeth noticeably whiter in just 7 days*.
*Data on file.
Special baking soda & peroxide formula whitens teeth in just 7 days.*
* Data on file.
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