Baking Soda
Sensitivity
Enamel Strengthening
Whitening / Stain Defense
BAKING SODA
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Toothpaste with baking soda helps keep your mouth clean and healthy. The benefits of baking soda toothpaste include a very gentle clean, great taste and a uniquely fresh mouth feel. That's why we like to say that brushing with an ARM & HAMMER™ baking soda toothpaste will leave your mouth with a
Fresh from the Dentist Feeling of Clean™.

Gentle, Deep Cleaning
Baking soda is very soft and low in abrasion so it is gentle on teeth and gums. Baking soda toothpaste gently removes and decreases the amount of plaque on your teeth (the sticky, whitish layer that forms on your teeth between brushings). When you brush with it, the baking soda dissolves and surrounds the teeth, reaching the hard to reach places and along the gum line. ARM & HAMMER™ baking soda toothpaste can remove up to five times more plaque in hard to reach places than regular toothpaste. Harsh, abrasive toothpastes along with aggressive tooth brushing can cause you to lose dentin on exposed roots. (Dentin forms most of the tooth structure and surrounds the pulp - the nerves and blood vessels to teeth.) Baking soda, however, is very soft and gentle – in fact, ARM & HAMMER™ toothpastes are up to 40% more gentle than other leading brands.


Baking Soda Oral Care



Removing and reducing the amount of plaque on your teeth is important, because gingivitis, an early stage of gum disease, is caused by bacteria in plaque. If you do not regularly clean plaque from teeth and gums, gingivitis develops. Later, you may develop periodontitis – a more advanced form of gum disease that can threaten your oral health and cause tooth loss. You can prevent gum disease from happening by thoroughly cleaning your teeth and gums twice a day.

Using baking soda toothpaste, such as an ARM & HAMMER™ toothpaste, cleans teeth, gently removes plaque and helps keep your mouth healthy.

Neutralizes Harmful Acids
ARM & HAMMER™ baking soda toothpastes help fight against acid erosion by neutralizing acids that can eat into the tooth surface and strengthening enamel with fluoride. The baking soda works against an acidic pH, helping to bring your mouth back to normal to keep your teeth healthy.

Whiten Teeth Naturally
Teeth are constantly accumulating surface stains from foods, drinks and behavioral factors such as smoking, chewing tobacco, etc. You can use ARM & HAMMER™ baking soda toothpaste to whiten teeth. The baking soda gently polishes away surface stains on teeth during brushing, without being abrasive, leaving your teeth cleaner and whiter. Use ARM & HAMMER™ Advance White™ Extreme Whitening Baking Soda & Peroxide toothpaste with Stain Defense™ to gently whiten and prevent new surface stains from setting so they are easier to remove with the next brushing.

Freshens Breath and Feels Great
ARM & HAMMER™ baking soda toothpaste gently removes plaque and stains, and has a refreshing mint flavor. Additionally, the baking soda in the toothpaste neutralizes and removes odors from the mouth, leaving you with a clean mouth feel and fresher breath. Try it and you will not want to go back!


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