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Something for Sensitive Skin to Celebrate.

Something for Sensitive Skin to Celebrate


Learn why millions with sensitive skin have joined our family! ARM & HAMMER® Sensitive Skin Plus Scent is our first skin-friendly detergent specially formulated with a hypoallergenic fresh scent that’s clinically tested for sensitive skin. Plus, you get the freshness and cleaning boost of Baking Soda in every load—all for up to 50% less vs. the leading regular brand. It’s even designed to work in both standard washers and today’s energy-conscious High Efficiency (HE) models, so try some today!



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First ever fresh-smelling detergent that’s formulated for stainfighters and sensitive skin.