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FRAM®, Cars are family too.



Did you know that the air inside your car can be six times dirtier than the air on the outside? Exterior air that flows through your vehicle’s air conditioning, heating and ventilation systems can expose your family and additional passengers to contaminants such as road dust, smog, mold spores, pollen, and other allergens.


Breathe easier.
The good news is that there’s an easy solution to help protect your family from this problem. FRAM Fresh Breeze® Cabin Air Filters can filter 98% of these contaminants* to improve your air quality and driving comfort. This is especially important during the fall season, when many people suffer from allergies.


Filters cabin air AND absorbs odors!
Only the FRAM Fresh Breeze® Cabin Air Filter combines activated carbon with the natural deodorizing properties of ARM & HAMMER® Baking Soda. Because of this revolutionary combination, it helps keep your family car smelling fresh on the inside, while keeping the contaminants on the outside.


Is your car equipped?
There are currently 30 million cars that have cabin air filters in North America. If your vehicle is made after the year 2000, chances are that your car is equipped with one. For optimal freshness, it is recommended that you change your car’s cabin air filter once a year or every 15,000 miles. You can also refer to your vehicle owner’s manual for your car’s specific recommendations. You’ll be protecting your passengers more than they know.


Easy installation.
Installation instructions are packaged with every FRAM® Cabin Air Filter to take the guesswork out of the job. You’ll have the air in your car’s interior cleaner and fresher in no time.


Visit FRAMfreshbreeze.com to learn more.

*98% filtering claim based on tests of road dust and pollen particles ranging in size from 5 to 500 microns.