Tooth enamel is composed almost entirely (97%) of a calcium mineral1. Acidic attack from the everyday consumption of foods and drinks such as fruit juices, carbonated beverages and sports drinks can soften this mineral and can lead to the erosion of tooth enamel². Plaque bacteria is also a contributor, and, if left unchecked, can lead to cavities.
Arm & Hammer® Complete Care™ Enamel Strengthening toothpaste is a unique fluoride formula with Liquid Calcium® that fills crevices to rebuild and strengthen enamel weakened by acidic foods and drinks³. Regular tooth brushing with Arm & Hammer® Complete Care™ Enamel Strengthening toothpaste with fluoride aids in the remineralization of enamel, thereby restoring enamel hardness, surface smoothness and gloss4.
- Tung MS, Eichmiller FC, Amorphous Calcium Phosphates for Tooth Mineralization, Compend Contin Educ Dent, 2004 25:9 (suppl 1):9-13
- Muñoz CA, Stephens JA, Proskin HM, Ghassemi A, Clinical Efficacy Evaluation of a Fluoride Dentifrice Containing Calcium, Phosphate and Sodium Bicarbonate on Surface-Enamel Smoothness and Gloss, Compend Contin Educ Dent, 2004 25:9 (suppl 1):32-39
- Charig A, Winston A, Flickinger M, Enamel Mineralization by Calcium-containing Bicarbonate Toothpastes: Assessment by Various Techniques, Compend Contin Educ Dent, 2004 25:9 (suppl 1):14-24
- Litkowski LJ, Quinlan KB, Ross DR, Ghassemi A, Winston A, Flickinger M, Vorwerk L, Intraoral Evaluation of Mineralization of Cosmetic Defects by a Toothpaste Containing Calcium, Fluoride and Sodium Bicarbonate, Compend Contin Educ Dent, 2004 25:9 (suppl 1):25-31