ARM & HAMMER® is always thinking about how to make life better for families with safe, effective, and affordable household solutions that you can always trust. Now, we’re proud to announce even more innovations that will fit easily into your family’s daily routine. Getting your kids to brush their teeth is no easy task, but now they’ll look forward to brushing with a colorful new Spinbrush® GloBrush® battery powered toothbrush. Combine that with our new Complete Care™ Enamel Strengthening Toothpaste and dental care has never been easier. Plus, if anybody in the house has sensitive skin, you will be happy to know that the maker of ARM & HAMMER® created a scented detergent designed to be gentle on sensitive skin.
- ARM & HAMMER® Spinbrush® GloBrush®: The micro-pulsing Spinbrush® GloBrush® battery-powered toothbrush has a color-change timer that lights up for 2 minutes. When it changes colors, you switch sides. Available in 3 different fun designs.
- ARM & HAMMER® Complete Care™ Enamel Strengthening Toothpaste: This toothpaste gives you unsurpassed enamel strengthening. And it’s half the cost*! Only ARM & HAMMER® Complete Care™ Enamel Strengthening uses a Liquid Calcium® fluoride formula that fills in crevices to rebuild and strengthen enamel. Baking Soda neutralizes harmful acids that can weaken enamel and keeps adult teeth sparkling clean.
- ARM & HAMMER® Sensitive Skin Plus Skin-Friendly Fresh Scent Laundry Detergent: Finally, sensitive skin sufferers no longer need to sacrifice scent for sensitivity. The makers of ARM & HAMMER® are proud to launch the first scented detergent to be clinically tested for sensitive skin. It features a fresh, clean scent that is hypoallergenic and dermatologist tested and is safe for use on all of your family's clothes. This innovative new product still provides the same great cleaning and whitening power that you've come to expect from regular ARM & HAMMER® detergents.
*On a price per ounce basis. Data on file.