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A holiday for sensitive skin.

A holiday for sensitive skin.

ARM & HAMMER® Sensitive Skin Plus Skin-Friendly Fresh Scent Liquid Laundry Detergent is a revolutionary detergent clinically tested for sensitive skin that deep cleans, deodorizes and boasts a clean scent. Boosted with Baking Soda—it’ll leave your laundry smelling crisp and clean. This new detergent is fierce on stains and is preferred 2 to 1 vs. the leading Free detergent.*


  • Clinically tested for sensitive skin
  • Hypoallergenic
  • Skin-friendly, clean scent
  • Powerfully cleans, whitens, and brightens!

*In a nationwide survey, among those with a preference.