Strong enamel. White smile. Great value.
ARM & HAMMER® has you completely covered.

ARM & HAMMER® Complete Care™ Enamel Strengthening is the only toothpaste that actually rebuilds enamel with a Liquid Calcium® and fluoride formula. It even prevents future enamel loss by neutralizing harmful acids with baking soda. It is the secret to unsurpassed enamel strengthening. And, at half the cost*.

And to keep teeth at their whitest, try ARM & HAMMER® Complete Care™ Extra Whitening. The power of peroxide and high levels of baking soda create oxygen bubbles that remove stains for extra white teeth. Plus it also deep cleans to remove more plaque and protects against cavities.


*On price per ounce basis vs. the leading enamel toothpaste.